07 Jul 2016
The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.
Throughout the campaign, LG has worked closely with award-winning Icelandic writer and activist Andri Magnason. Also joining will be professional astrophotography Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTube Lewis Hilsenteger of Unboxed Therapy will serve as creative director for the campaign.
“LG has been an innovator in TV technology for the last 50 years and this drive to create the best display has culminated in today’s OLED TV,” said Brian Kwon, president of the LG Home Entertainment Company. “By accurately capturing the beauty of Iceland’s Northern Lights, residents and tourists alike will be able to experience the magic of nature as only LG OLED TV makes possible.”